In the run-up to the European Football Championship in 2021, Treepack and the Royal Belgian Football Association joined forces to create a work of art on the walls next to the indoor training ground of the Red Devils at the Poximus Basecamp in Tubize.
The artwork entitled 'Golden Moments' depicts 6 memorable moments from the recent history of the golden generation of Red Devils and 3 moments from that of the national women's team, the Red Flames.
In consultation with the RBFA, Treepack transformed the grey side of the field into one big, coherent spectacle in which 9 different stories are processed and which contains a lot of great memories. The style in which we presented this was deliberately chosen so that the images are timeless and contain some form of anonymity that will also inspire and motivate the next generations of Belgian star players to shine for our country.
These murals were, among others, the eye-catchers in the campaign films for the European Championship, in which the players involved recall their memories of these golden moments. The talk show 'Devil Time' (VTM) was also recorded in the indoor hall, with this work of art forming the direct backdrop for the programme.
IN THE MEDIA:
- DEVILTIME (VTM): vtm.be/rode-duivels-shuffle-exclusivelyat-the-table-in-deviltime
- Proximus Basecamp, Rue de Bruxelles 486/504, 1480 Tubize