WALLIN' ON WITH JOACHIM
Joachim is quick on the draw if it comes to spray cans and posca markers, and in the most recent years he distilled quite some artwork out in the open. We took it upon ourselves to take the street artist indoor to continue the adventure in one of the meatball restaurants of Balls & Glory.
The story behind the scenes
So, here we are again! After a long period of sitting behind our computers, working in ‘extreme’ conditions and discussing what should be on our late-night sandwich, we decided to set foot in the wide world again to meet Joachim. Unlike our previous project in Balls & Glory Leuven with Anmar Mirza, we already knew what was about to be served on our plates: A peppered image of a pretty piggy.
Joachim finds it important to keep going on and going strong. In the world of (street) art, you’re easily forgotten if you don’t perform for the audience on a regular basis. Even though you must reject certain assignments, there’s still a lot of competition out there. In this world, creating your own distinct style is almost as important as buying toilet paper.
To get noticed by your target audience, one must use a few layers of street and pop art with the right humoristic approach, even without mentioning topics like politics or news from the media. For this artist it’s the way to a steady job. To make a long story short, at the end of the day the wall was as intended: A fresh new layer of art that perfectly fit with the restaurants interior.
About the artist
Special thanks go out to Tim Streetartwerpenaar who brought us into contact with Joachim, and Wim Ballieu (CEO of Balls & Glory) for the amazing opportunities so far.
Unfortunately, Balls & Glory Eindhoven moved to a new location. The wall isn’t visible anymore.